Privacy Policy

Island Life Pools and Spas (“we,” “our,” or “us”) operates the website islandlifepoolsandspas.com. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. We are based in Phoenix, AZ and serve customers throughout the greater Phoenix metro area.

1. Information We Collect

Contact Form

When you submit our contact form, we collect the following information:

• Full name
• Email address
• Phone number
• Property address (optional)
• Service interest and preferred contact method
• Any message or details you choose to provide

Form submissions are processed and delivered via Resend (resend.com), a transactional email service. Your data is transmitted securely and used solely to respond to your inquiry.

Analytics Data

We use Google Analytics 4 to collect anonymized information about how visitors use our website. This may include pages visited, time on site, browser type, and general geographic region. This data does not identify you personally.

SMS / Text Messaging

If you provide your phone number and consent to receive text messages, we may contact you via SMS through our business phone system (GoTo Connect). See the SMS section below for full details.

2. How We Use Your Information

We use the information we collect to:

• Respond to your service inquiries and quote requests
• Schedule and confirm pool service appointments
• Follow up on submitted contact forms
• Send appointment reminders or service updates (if you have opted in to SMS)
• Understand how visitors use our website so we can improve it (analytics only)

We do not use your information for automated marketing, email campaigns, or any purpose beyond what is listed above.

3. Data Sharing and Third Parties

We never sell, rent, or share your personal information — including your name, email address, or phone number — with third parties for marketing or advertising purposes.

We work with a small number of service providers who help us operate our website and communicate with customers:

• Resend — processes and delivers contact form emails
• Google Analytics — provides anonymized website traffic data
• GoTo Connect — our business phone and SMS platform

Each of these providers is bound by their own privacy policies and are not permitted to use your data for their own marketing purposes.

4. Google Analytics

Our website uses Google Analytics 4, a web analytics service provided by Google LLC. Google Analytics uses cookies and similar technologies to collect anonymized data about your visit, such as the pages you view, how long you stay, and what device and browser you are using. This information helps us understand how our website is being used so we can improve it.

Google Analytics does not collect your name, email address, phone number, or any information that directly identifies you. IP addresses are anonymized before storage.

You can learn more about how Google uses data collected through Analytics by visiting Google's Privacy Policy.

To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on. You may also use your browser's privacy settings or a browser extension to block analytics cookies.

5. SMS / Text Messaging

Island Life Pools and Spas may send SMS text messages to customers who have opted in to receive them. We use GoTo Connect, a registered 10DLC (10-Digit Long Code) messaging platform, to send these messages.

How You Opt In

You may opt in to receive SMS messages from us verbally when speaking with our team, or by providing your phone number and selecting “Text Message” as your preferred contact method on our contact form. We will only send texts to numbers where consent has been clearly given.

Message Types

Messages may include responses to your inquiry, appointment confirmations, scheduling updates, and occasional service-related follow-ups. Message frequency may vary depending on your service needs.

Rates and Fees

Message and data rates may apply depending on your mobile carrier and plan.

How to Opt Out

You can opt out of SMS messages at any time by replying with any of the following keywords: STOP, QUIT, CANCEL, UNSUBSCRIBE, or END. After opting out, you will receive one final confirmation message and no further texts will be sent.

How to Get Help

Reply HELP to any message for assistance, or contact us directly at janna@islandlifepoolsandspas.com.

6. Data Retention

Contact form submissions are retained only as long as necessary to respond to your inquiry and maintain reasonable business records. Anonymized analytics data is retained per Google Analytics' standard retention settings. You may request deletion of any personal data we hold by contacting us at the information below.

7. Your Rights

You have the right to:

• Ask what personal information we have collected about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of SMS communications at any time (see above)
• Opt out of Google Analytics tracking (see above)

To exercise any of these rights, contact us using the information in Section 8 below.

8. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please reach out:

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. We encourage you to review this page periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.